vecka 14 - MM Part 3 - 4/4 - 8/4

VECKA 14 - MM PART 3,  Connecting with Customers

 

Lektion 5/4 - Aline 

MM kapitel 10 Seeking and developing target marketing differentiation strategies

 

MM kapitel 11 Creating customer value, satisfaction and loyalty

MM kapitel 12 Creating and managing brands and brand equity

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egen läsning

Chapter 13 Digital and global brand management strategies

Chapter 14 Designing, developing and managing market offerings