Referenslitteratur

Referenslitteratur - böcker som kan vara till stöd i studier, om Du har tillgång från tidigare kurs, eller genom bibliotek 

 

• Kotler, P., Armstrong, G., Parment, A. (2011). Principles of Marketing: Swedish Edition. Prentice Hall.

https://www.pearson.com/uk/educators/higher-education-educators/program/Parment-Principles-of-Marketing-Scandinavian-Edition-Scandinavian-Edition-2nd-Edition/PGM1093169.html

 

* Företagsekonomi 100, faktabok, LIBER

* Modern Industriell Ekonomi, STUDENTLITTERATUR

maybe of value as alternative source

https://www.bokab.net/pages/kom-igang-med-digital-kurslitteratur Links to an external site.