Lektioner vecka 37
World's most valuable brands
https://www.forbes.com/powerful-brands/list/#tab:rank Links to an external site.
det finns liknande studier av bl.a. Interbrand
artikel om Daimler - Benz i Financial Times
https://www.ft.com/content/d4bb9a6d-43ca-456a-871b-1aa68aa4dea9 Links to an external site.