Services for sale - building a market

Purchase existing services or contract for new third-party XML services or support for Cisco’s IP Telephony products: HotDispatch.

They had 91 existing products as of 20 October 2002

HotDispatch has partnered with Cisco to provide IP Telephony marketplace, this is an example of a Community Knowledge Marketplace.

Transcript

[slide502] And then they did something really clever. They introduced a market called HotDispatch. So that now you could take your services and you could announce them in this market and basically have a trading place for services. Now this is in 2002, long before the Apple Play Store, Google Play, etc. these kinds of things. Because they recognized having a market is good for everyone who wants to offer services. Otherwise, it is very hard to find your customers.