S adoption curve + shut-down

We must not forget about the environmental considerations of the introduction, operation, and termination of new technologies.

Transcript

[slide72] Now, in any technology, you have these so-called S-curves, that's the first part of it, where you've got early adopters, they tell their friends, they convince other people, eventually you get a very big market. Then the other side happens, which usually we don't talk about. And that is, it's obsolete technology, and now it disappears. Although there's maybe some few people there who are still, like people where I grew up, have horse and buggies, and still you need furriers to be able to shoe the horses, and you need buggy whipmakers, and things like that. But there are not a lot of people in these businesses today. Well, from an environmental point of view, we need to think about the introduction of new services, their operation, and their termination. How do we shut down these services when we move on to the next technology? And lots of people never think about that termination side. They only think about the operations. And many people don't understand how you go from early adopters into real production. So they roll out something, but then, unfortunately, it doesn't scale up. And since it doesn't scale up, they never manage to achieve a large market. So a big trick is, how do we scale that up? And how, in the end, when we're finished, do we shut it down? Perhaps moving on to a new replacement for it.