Objective (of the survey)
What is the object of the survey?
- Finding a predictive model
- Finding hidden relationships
- Segmenting a population into strata
- Visualizing responses
(e.g., Distance from a park versus frequency of visits to this park) - Making a decision (e.g., where to put a park)
What is (are) the research question(s)?
Transcript
So, what's the object of it? Well, the basic object might be providing a predictive model - we'd like to understand if the data is sufficient to be able to give us a model. If so, then we can reduce the amount of data that we need to collect in the future. Or is it because we're trying to find hidden relationships. So we might think about segmenting a population into different strata, and then visualizing the results of our responses. For example, does the distance to the park affects the frequency of the visits to the park? So people who live further from the park come less frequently than people were near the park who come very frequently. Why do we need to know that? Well, we might need to be able to make a decision about where we should put parks. If people only come for short distances, then we need to have lots of parks that are located within short distances- If people come longer distances, (yes), then we can space them out further apart. So, we have to think about what is or what are the research question or questions as we start out to do our survey.